iPlayer BBC on-demand service goes under Market Impact Assessment

BBC has recently published their intention to launch an on-demand service (see Guardian new). The service would comprehend 4 channels, three of them would run through Internet under a its iPlayer (DRM-free).
As a public service, BBC has to undergo a Public Value Test (PVT) commissioned by the OFCOM in order to analyze the iPlayer and the service impact in the british audiovisual market (see OFCOM update)

Issues to follow up:
- Other operators reactions to BBC online strategy.
- Where does BBC online strategy goes? social or simulcast?

I'll Keep an eye.