Campaigne produite par Le Dépanneur

Nous avons planifié, produit et dynamisé une campagne afin de promouvoir le "vot laïque". Le client, "Mouvement laïque et progressiste" est une organisation à but non lucrative qui rejoint 170 organisation (jeunesse, écologie, formation, etc) de base avec 17.000 membres. Comme organisation elle a comme but l’élan de la formation dans les valeurs laïques parmi la société ainsi que d’une vision moderne de l'éducation et les activités visant les jeunes.

La campagne a été axé sur une vidéo virale qui en prenant et adaptant le récit popularisé par Bertold Brecht a par but avertir des intentions de l'Église et du partie conservateurs à l'égard des sujets comme l'homosexualité, l'éducation, le droit au avortement et la monoparentalité. La vidéo oppose les éléments du discours que l'Église à utilisé avec des images de la vie quotidienne.

Comme vous le savez, le passé 9 mars ont eu lieu les élections fédérales en Espagne. L'Église catholique à été un des acteurs les plus actifs en essayant d'avoir le rôle principale et établir l'agenda du débat politique. Face à ce discours et la manque d'un acteur politique laïque, le MLP a décidé mener cette campagne.

La campagne a eu une répercussion médiatique assez important en tenant en compte qu'elle a débouté en plein période de campagne électorale.

Voici quelques impactes dans les médias:

• http://www.europapress.es/00065/20080229185459/colectivos-no-religiosos-catalanes-piden-voto-laico-contra-ofensiva-ultraconservadora-iglesia.html
• http://www.elplural.com/politica/detail.php?id=18091
• http://actualidad.terra.es/provincias/barcelona/articulo/colectivos_iglesia_no_religiosos_catalanes_2290742.htm

Voici la vidéo (en espagnol):

Experiencing the bubble

This is my experience trying to buy a webTV service.

21-Oct-07: I contacted the commercial department asking for more details of the service provided.

25-Oct-07: I contact the CEO (a quite known enterpreneur and Web2.0 guru). He immediately answered begging excuses and sending a copy to the commercial department urging to contact me.

07-Nov-07: As I got no answered I send an email to the contact the CEO provided me. I get an email from another commercial staff. two days later I get a phone call and we discuss the details and terms of service. He tells me he will send me all the details by mail.

09-Nov-07: I send an email asking for those details (I never trust a phone conversation, I need downwritten statements). Got the email, but lacking of details. I analyze the data provided and send him an email back asking for the rest of information as well as for some other details.

14-Nov-07: Got an aswer saying "I am not able to anwser, I need to check it with the technical service. I will send it to you asap".

21-Dec-07: No answer or any followup by this company.


Bad service or no interest on providing a service. Is this company just waiting for the right moment to be sold for a dizzy amount of honey money?

Is the market going too fast?

Almost everyone in the online video Industry agrees that its future lays on the monetization of content. So, in the last months we have seen an explosion of new services offering new opportunities for publishers and advertisers.

[note: while I was writing the post when I have seen the last post by Dan Rayburn where he states that advertising is just getting started though the environment is evolving: "more niche competitors, the Viacom lawsuit, the big media companies entering the space (Hulu) and the problem with getting advertisers to spend money around UGC content."]

I think there are two axes of rapidly evolution of online video. Firstly, there is a ride to deliver the highest quality:

• A couple of days ago Brightcove "announced a new service for delivering broadcast-quality Internet TV. Extending their widely adopted Internet TV platform, the new service, Brightcove Show, will give content publishers the ability to deliver instant-on, broadcast-quality streaming video to their viewers".
• Youtube is planning to deliver content bases on the H.264 standard
  
• The players (Silverlight and Adobe) figth is about to begin.
• Etc...

Secondly, new ways to embed or to somehow include ads in videos. Not long ago, Google-Youtube announced they would embed ads, and now they point out their brand new Adsense Video Unit.

My question is, may be advertisers and publishers overwhelmed by such a rapidly growing diversity of solutions and offers? The point is that since the first moment you offer a solution to the potential advertising client, up to the moment you really start developing the project, your solution is already old-fashioned. For most clients this noise is tough to understand, to feel comfortable with your solution and, eventually, get on this roller coaster and enjoy. They are used to "burn the windows of distribution" step by step. That is, they invest for a communication campaign and then they want it to work for a certain period of time.

My concern is that technology capabilities and potentials are going at light speed while advertising and consumers video literacy have a 1.0 speed.