What did it happen to the Yahoo! Current Network?

When redacting my previous post, I dived into the Current TV world, that i consider one of the ever best ideas on iptv. Some time after I discovered Al Gore's Current TV, I got surprised because of the Current TV - Yahoo! partnership, what was called the Yahoo! Current Network.

Current TV is an independent cable and satellite TV cable network broadcasting in the USA, UK and Ireland. Current TV programming is mainly based on content provided by users. The content providing is based on Current TV's website. Users upload their contents which allows other users to rate it. To set up the schedule, Current TV chooses between the top rated contents.

When the Yahoo! Current Network was launched it created a big buzz in the sector. Specially, because not long ago, Current TV was flirting with Google. Google and Current TV looked like the perfect non-mainstream couple. And then, the move towards Yahoo!

It seems that, as every divorced couple, they have spared parts and split their belongings and both follows its own path.

Then I read this message from Current TV:

"As of December 1, 2006, pursuant to the Contest Rules, Current TV, LLC ("Current") has TERMINATED the Yahoo! Current Launch Contests in connection with the Yahoo! Current Network ("Contest"). All Contest entrants will be notified of this termination by Current TV, LLC. All rights related to any Contest entry that Current has not optioned as of December 1, 2006 shall immediately revert to the original owner and Current shall have no rights in or to any such entry. Thank you for supporting the Yahoo! Current Network. We apologize for any inconvenience."

C-Net also echoes this split up: "Current is exploring better opportunities to distribute our content," (Current TV spokesman Alex Dolan).

I donno' if I get the full implication of the business model shift Dolan was refering to. What I see is that between Google and Current TV there is no content sharing, as it was with Yahoo, but a diffusion of Google's content.

Then, surprisingly we come accross Google Current: "Google Current airs every half hour on Current TV and provides a look at what the world is searching for on Google", updated every hour!.







I think it is a very interesting move for the iptv/audiovisual sector, and we would love to know any details you may be aware of. You are welcome to post your comments.